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CBS and NBC swap Super Bowl telecast years in 2021 and 2022

Mar
14
3/14/2019 7:25:50 AM
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NBC and CBS Sports are swapping Super Bowl years, sources have told Andrew Marchand of the New York Post.

CBS will move up a year in the Super Bowl rotation and broadcast the game played at the end of the 2020-21 season, while NBC will drop back to take the 2021-22 Super Bowl.

There is no compensation because it benefits both networks, sources said.

The move is being made because NBC would like to pair its Super Bowl with the 2022 Olympics. Having the mega-events back-to-back in one year makes selling advertising easier, as NBC will be able to make combo deals instead of competing against another network for many of the same sponsors.

For CBS, it now will avoid having its next Super Bowl going against the Olympics. If the switcheroo hadn’t happened, then the Super Bowl on Feb. 6, 2022, would be matched up against the Olympics that are set to begin Feb. 4 of that year from Beijing.

Instead, NBC would be able to figure out how to shift its programming and have the blockbusters of the Super Bowl and the Olympics.

NFL, NBC and CBS Sports spokespeople declined comment.

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