Rookie wide receiver Keon Coleman scored his first NFL touchdown in the Bills' 47-10 annihilation of the Jacksonville Jaguars but that highlight came after a first-quarter benching according to Katherine Fitzgerald of the Buffalo News.

“So, sat Keon for the first quarter of the game,” Bills head coach Sean McDermott said during his postgame press conference.  “It will be a learning opportunity for him, and really it was an issue that dealt with being on time, and he knows he’s accountable to his teammates. We addressed it, we support him, and we move forward.”

Coleman was inserted into the game during Buffalo’s third drive, which began in the second quarter. Eight plays into the possession, Coleman got his hands on the ball for the first time on Monday night — taking a downfield catch 24 yards into the end zone for the first touchdown of his career.

“Great play-call by [OC] Joe [Brady],” Coleman said. “Me and [receivers coach] Adam [Henry] watched film on that, came to fruition. Deep crosser, got outside leverage, man, and just beat him to the spot.”

Through three games, Coleman has five receptions for 75 yards. With quarterback Josh Allen doing plenty to spread the ball around, Coleman is fourth on the team in receiving yards and fifth in receptions.