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DirecTV keeps 'Sunday Ticket' commercial rights

May
25
5/25/2023 7:52:43 PM
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DirecTV will continue to make “NFL Sunday Ticket” available to bars and restaurants through a multiyear deal it signed with EverPass, John Ourand of the Sports Business Journal reports. A formal announcement is expected this afternoon and the deal will kick in this fall. The deal includes NFL games on Thursday, Sunday and Monday nights, as well as Sunday afternoons. DirecTV, which has held “Sunday Ticket’s” commercial license for around three decades, has licenses with more than 300,000 commercial businesses -- bars, restaurants, hotels, casinos, retail shops, military bases, etc. It also holds the commercial rights to MLB’s “Friday Night Baseball,” which runs on AppleTV+, MLS’s out-of-market package “Season Pass” and “Thursday Night Football” though Prime Video.

DirecTV’s involvement with “Sunday Ticket” was thought to be over in March. That’s when the NFL and private-equity firm RedBird Capital set up EverPass Media, and allowed it to become the commercial distributor for the package. Just a few months early, YouTube TV signed a seven year deal taking the out-of-market’s consumer rights away from DirecTV.

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