The Green Bay Packers have undoubtedly been a successful organization under general manager Brian Gutekunst's watch.

They're coming off an 11-win season and their fifth playoff appearance in six years. They've navigated the awkward transition from Aaron Rodgers and have one of the youngest rosters in the NFL.

But Green Bay is Titletown. The Super Bowl trophy is named after Packers legend Vince Lombardi. In the end, this franchise -- and its fans -- tend to define most seasons as "championship or bust." When asked about the current state of the Packers, who haven't made a Super Bowl in 14 years, Gutekunst didn't push back against the idea that they've come up short of their ultimate goals.

The Packers' challenge for this upcoming offseason? Gutekunst believes it's cranking up the urgency level for adding another Lombardi Trophy to the team's collection, eric Edholm of NFL.com reports.

"You always have some disappointments in the year," Gutekunst told reporters on Thursday. "I think, for me, the thing that's been on my mind as we've concluded this season is we need to continue to ramp up our sense of urgency. These opportunities don't come (very often). The life of a player in the National Football League is not very long. We've got a bunch of good guys in that locker room, got a bunch of talented guys in that locker room, and yeah, I think it's time that we start competing for championships, right?

"I think they're ready. Like I said, I think they are wired right. I think that group is the kind of guys that can do that. At the end of the day, you've got to go do it. ... I'm excited about the group, but the sense of urgency, not getting complacent… Some of these guys have now proven themselves to be NFL football players and have attained that, but what's out there for us as a team that we're willing to commit to and sacrifice for?"

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