NFL Bans 3 Types Of Commercials For Super Bowl 60
This article was originally published on Total Pro Sports.
The NFL has reportedly banned three commercial categories ahead of Super Bowl 60.
Companies typically scramble for Super Bowl ad slots every year. Having an ad air during the big game is a no-brainer, given that it’s the most-watched event in America.
Fans have enjoyed several iconic ads over the years. Kylie Jenner is already vaunted as having the best one for the upcoming game after calling out her exes in a spot for Fanatics Sportsbook.
But will it be allowed to air during the game, based on a recent report from Front Office Sports?
The outlet has reported that the league has banned three types of commercials – and possibly more – for the upcoming clash.
“The NFL will not allow prediction markets to advertise during the Super Bowl,” FOS reports.“Prediction markets are among a ‘prohibited list’ of categories, a source tells FOS.”
The league did not make the list of banned ad types public. However, FOS claims to be aware of three.
They include prediction markets, tobacco and adult content.
Sports Betting Ads Are Not Banned From Super Bowl 60
Of note, sports betting is not on the ban list.
In case of any confusion, there is a difference.
Sports betting platforms and prediction markets both offer wagers on outcomes. However, prediction markets are different in that they are trading systems in which participants buy and sell contracts based on crowd-driven probabilities.
“Companies that have prediction-market platforms—like Kalshi, Polymarket, FanDuel, DraftKings, Coinbase, Robinhood, and more—can certainly afford to buy a Super Bowl ad,” FOS notes.
The outlet adds:
“The operator of the New York Stock Exchange agreed in October to pour up to $2 billion into Polymarket, while Kalshi in early December announced $1 billion in new funding. DraftKings will have a Super Bowl ad of some kind, a person familiar with the matter tells FOS, and FanDuel will reportedly have an ad before the game. The other companies could buy Super Bowl spots to promote other aspects of their business but not prediction markets.”
Super Bowl commercials could cost up to $10 million for a 30-60 second spot this year. As noted above, the most popular prediction markets can certainly afford, so can tobacco sellers.
Even so, the NFL has set its boundaries.
