All The Best Super Bowl LX 2026 Commercials
This article was originally published on Total Pro Sports.
Super Bowl 60 week is here! Folks, and you know what that means.
Yes, it’s the biggest sporting event in America. But you don’t even have to follow football to get hyped for Super Bowl weekend. Why? Because Super Bowl Sunday is also the one day of the year when we can actually enjoy and embrace commercials.
Once again, some of the world’s biggest companies put out an A-plus commercial for the big stage. With that, let’s dive into the best commercials that have been leaked for Super Bowl 60.
Which commercials are deemed the best in Super Bowl 60?
Budweiser’s “American Icons”
10 to 20 years from now, we wouldn’t be surprised if this is a consensus top-five all-time Super Bowl commercial. Budweiser puts out a masterclass big game ad every year, but everything about this is perfect from start to finish.
America is celebrating 250 years of independence this year, and Budweiser is celebrating its 150th birthday. And, of course, this year marks the milestone 60th Super Bowl game.
Yes, the Clydesdale returned for Budweiser’s latest Super Bowl advertisement. In this ad, the pony comes across a lonely baby eagle on a farm. Over time, the two creatures share a special bond, with the baby eagle riding on the horse until it’s able to fly on its own.
Oh, and it doesn’t get much better than Lynyrd Skynyrd’s classic “Free Bird” song playing through the duration of the commercial. As the Eagle soars into the air, two farmers observe from afar, Budweisers in their hands.
Yeah, that’s gonna be the best Super Bowl commercial of the year. A grand slam of a piece by Budweiser.
Serena Williams’ “Healthier On Ro”
We haven’t seen much of Serena Williams since she called it quits on her illustrious tennis career in 2022. But she’ll be seen by tens of millions of people on Super Bowl Sunday, with the 23-time major winner starring in the “Healthier on Ro” commercial.
Williams endorses Ro’s GLP-1, claiming it helped her lose 34 pounds. She calls it “weight loss expertise” she trusts and says she’s feeling and moving better on Ro, advising the audience to get in on it as well.
Nice SERVE of an ad there, Serena and Ro!
Pepsi’s “The Choice”
Oh, it’s on — again! Pepsi has brought back the boxing gloves against Coca-Cola for this year’s Super Bowl. And we wouldn’t have it any other way.
In this ad, a polar bear is conducting a “taste test” blindfolded between Pepsi Zero Sugar and Coke Zero Sugar. As Queen’s hit song “I want to break free” rolls, the polar bear makes the gutsy decision to stick with Pepsi Zero Sugar.
Your turn to respond, Coca-Cola!
Fanatics Sportsbook’s “Bet On Kendall”
Sports fans know all too well about the well-documented “Kardashian Kurse”. So, of course, a top sportsbook would take advantage of the opportunity to put one of the family members in the Super Bowl spotlight.
Kendall Jenner takes center stage and acknowledges the bad luck that the Kardashians bring to basketball players who date them. Jenner then challenges fans to place football wagers on Fanatics Sportsbook as she boards her private jet.
Hellman’s “Meal Diamond”
Hellman’s has never failed when it comes to providing top-notch Super Bowl commercials. This year, they brought in beloved actor and comedian Andy Samberg performing a spoof of the legendary Neil Diamond for the Super Bowl 60 ad.
Sitting alone in a restaurant, Samberg’s “Meal Diamond” character starts singing a song to the tune of “Sweet Caroline.” Only this is no “Sweet Caroline.” It’s “Sweet Sandwich Time,” for crying out loud!
So if you’re at a Super Bowl party and this song comes on, please do the mandatory dance move. Hands should be reaching out — touching me and touching you! SWEET SANDWICH TIME, baby!
NFL’s “You Are Special”
The NFL brought in Hall of Famer Michael Strahan, San Francisco 49ers superstar running back Christian McCaffrey, and Pittsburgh Steelers defensive tackle Cam Heyward to deliver an important message to the youth. “You are special.”
We’re in a time where the world needs additional love, kindness, and generosity more than ever. The NFL doesn’t promote specific companies or products here. They simply remind all of us to take care of one another in this heartwarming commercial.
Oakley Meta’s “Athletic Intelligence is Here”
Former Seattle Seahawks superstar running back Marshawn Lynch kicks this off with a bang by calling for his “Beast Mode” playlist. An adrenaline-fueling advertisement follows, featuring more big-name cameos — including none other than Spike Lee!
Yeah, Seahawks fans will be amped when they watch this during the Super Bowl.
Novartis’ “Relax Your Tight End”
This ad from Novartis features appearances from several notable NFL tight ends, including San Francisco 49ers star George Kittle and retired legends Tony Gonzalez and Rob Gronkowski.
The tight ends are seen relaxing and enjoying some downtime. Then comes Super Bowl-winning head coach Bruce Arians, who is reportedly going to have heart surgery before Super Bowl 60, deliver an important message about getting tested early for possible prostate cancer.
There’s plenty of humor to go around, but Arians’ message is powerful and important for all men to follow:
Dove’s “The Game Is Ours”
Dove paid up a pretty penny for a Super Bowl 60 ad slot. It’s a powerful message that will hopefully inspire women athletes.
At the start of the commercial, Dove notes that 50 percent of girls who quit sports experience body-image criticism. A nice montage of young female athletes working together follows, reminding society that we need to work together and encourage them to keep playing:
Hims and Hers “Rich People Live Longer”
Don’t let the title of the ad fool you. “Hims and Hers” is poking fun at the ultra-wealthy class, not putting them on a pedestal.
In this powerful Super Bowl ad, Him and Hers sends a clear message about healthcare inequality in the United States. They endorse their product to the non-wealthy, emphasizing that they can get the much-needed healthcare without being in the rich class.
“Hims and Hers” chief design officer Dan Kenger knows that the ad will piss some people off, but it didn’t stop the company from getting its message across. Kenger told Business Insider the following:
“We don’t shy away from uncomfortable truths, and we fully expect this will ruffle some feathers. But if our message makes the industry uncomfortable, it’s because we’re exposing an outdated system that benefits the very few at the expense of everyone else.”
Mic drop!
Toyota’s “Superhero Belt”
While most Super Bowl ads like to come in the form of humor, it’s always nice when a mega company will pour in millions of dollars for critical public safety announcements.
This year, Toyoa ran a “Superhero Belt” advertisement. We see a grandfather warn his grandson to put on his seatbelt for safety. Fast forward decades later, and the grandson has now warned grandpa to buckle up for safety:
A short, sweet, and simple advertisement. Always buckle up!
Instacart’s “Bananas”
Benson Boone and Ben Stiller teaming up to sing in a Super Bowl 60 advertisement? It was never on our bingo card, but Super Bowl week is always full of surprises!
The artist of the “Mystical Magical” hit teams up with the iconic actor for this “Bananas” duet for Instacart. And you better believe we’re already demanding a sequel for next year’s Super Bowl:
George Clooney In Grubhub’s “The Feest”
“ER” and the “Ocean’s” film series star George Clooney takes center stage in this crafty Super Bowl ad from Grubhub. This marks the Super Bowl commercial debuts for Grubhub and Mr. Clooney himself.
In this hilarious piece, a large group enjoys a supersized dinner that includes burgers, chicken, and waffles. Everyone is excited when a server wheels out the final course….which turns out to be nothing more than the dinner fees.
Everyone begins to freak out, with nobody willing to “eat the fees.” Finally, George Clooney plays hero — much better than his portrayal of the Dark Knight in “Batman & Robin” — by announcing that Grubhub will cover the fees. The party has been saved, and group morale is restored:
Ring’s “Be A Hero In Your Neighborhood”
In this tearjerker ad, Amazon’s “Ring” home security system outlines the shocking number of pets that get lost each year. But Ring is here to save the day, revealing their advanced “Search Party” system that can quickly help reunite missing pets with their families.
The end of the ad is enough to make a grown man cry, with a dog named Milo finding its way home to its loving young owner:
State Farm’s “Stop Livin’ on a Prayer” Teaser
Josh Allen’s wife, Hailee Steinfeld, appeared in a Super Bowl before him. Kind of?
Steinfeld, Danny McBride, Keegan-Michael Key, and KATSeye star in State Farm’s latest Super Bowl masterpiece. A beautifully written parody of Bon Jovi’s “Livin’ on a Prayer” ensues, though you’ll have to wait until Sunday for the finished product:
Sofía Vergara In Skechers
We’ve all experienced the frustration of not being able to fit into a nice pair of shoes. Sofia Vergara is relatable in this ad as she angrily throws multiple pairs of shoes around her home. Finally, she finds the ideal and comfortable solution for her feet:
Ramp’s “Multiply What’s Possible”
Brian Baumgartner takes center stage in Ramp’s “Multiply What’s Possible” commercial. The man who gained notoriety for his performance as Kevin Malone in “The Office”.
Baumgartner cleverly uses Ramp to multiply and create over a dozen clones of himself. And in a nice touch of nostalgia, they reference his infamous “chili-spilling” scene from The Office. Only here, Baumgartner doesn’t drop the chili. One of the clones helps him keep it intact.
Bud Light’s “Keg”
You can always bet on Bud Light to deliver a top-notch Super Bowl commercial. Such is life when you load up on superstar talent like Peyton Manning, Post Malone, and Shane Gillis.
The three men team up for this hilarious Bud Light ad. Attending a scenic outdoor wedding, Manning brags about grabbing the first beer of the event. Unfortunately, the man wheeling the keg of beer accidentally loses control as it goes rolling down a steep hill.
The wedding attendees scramble to save the beer as Whitney Houston’s iconic “I will always love you” song plays in the background. Everyone gets down and dirty to save the keg. And do not worry. All ends well:
The ULTRA Instructor
In this star-studded Super Bowl commercial, Lewis Pullman plays a sluggish skier named “Greg” who has to buy a round of Michelob Ultra beers for his friends, since he finishes last. Feeling sorry for Greg, Kurt Russell steps up to play hero.
Russell meets with Greg and puts him on an intense skiing training mission involving the help of a horse. Russell helps Greg get the last laugh in this ad, also featuring Chloe Kim and TJ Oshie, which includes a touching end:
Not sure what’s better: Getting free ski training from Kurt Russell or having free beer!
XFinity’s “Jurassic Park Works
Everyone loves a little nostalgia for Super Bowl week. So thank you to XFinity for bringing that by reuniting Laura Dern, Sam Neill, and Jeff Goldblum for this epic“Jurassic Park” commercial.
In this well-written ad, XFinity saves the day and reveals what wild twist could have happened if Jurassic Park were set in modern times. Sit back and enjoy this clever re-written version of Steven Spielberg’s 1993 hit:
