New Report Uncovers Taylor Swift’s Massive $1 Billion Contribution To The NFL
This article was originally published on Total Pro Sports.
Taylor Swift plans to stay connected to the NFL, and the league is seeing big benefits from it. Sports analysts say she has helped create nearly $1 billion in value for the league over the last two years. Her relationship with Kansas City Chiefs star Travis Kelce changed how many people watch football.
Experts say Swift brought a new group of fans to the sport. More casual viewers, especially women and younger fans, started watching games because of her. TV ratings increased, and Chiefs games created huge hype on social media. The NFL gained more attention and excitement because of this.
Now, some insiders believe Swift’s connection with the NFL could grow even more. Sportsish media executive Lily Shimbashi said the numbers already show how big her impact has been. She recently spoke about the “Swift effect” in an interview with Front Office Sports.
“I think what it showed people is you don’t have to know everything to tune into a football game,” Shimbashi explained. “You can turn on a football game and enjoy it. If you watch enough sports you’re going to understand. She allowed a lot of casual female fans to check it out, and catch the bug of fandom, which we know is contagious.”
Viewership for top NFL games climbed steadily from 2023 to 2025. Games featuring the Chiefs drew especially large audiences. Sponsors noticed the change, also the league noticed the change, and as usual, team owners also saw it.
Swift And Kelce’s Relationship Reshaped Sports Culture
Taylor Swift and Travis Kelce started dating in mid-2023 after a fun moment got public attention. Kelce attended her Eras Tour concert and later said he tried to give her a friendship bracelet with his phone number on it. The story quickly went viral.
At first, they kept their relationship private. Things changed when Swift attended a Chiefs game in September 2023. Cameras showed her cheering in a suite at Arrowhead Stadium. Fans got excited, and TV ratings increased. The NFL started reaching people who normally did not watch football.
Taylor Swift has been estimated to have brought in $1,000,000,000 for the NFL.
Sportsish founder Lily Shimbashi discusses the impact Taylor Swift has had and the rise of women creators in and around the sport. pic.twitter.com/Ydr5pwVvh2
— Front Office Sports News (@FOS_News_) February 4, 2026
Over the next two years, their relationship became very popular in pop culture. Swift went to more games, and broadcasters talked about her often. Chiefs merchandise sales increased, and the team gained millions of new followers.
In August 2025, Swift and Kelce announced their engagement on Instagram. The post brought together music fans and football fans. They quickly became one of the most famous couples in the country.
Experts still study her impact on the league. Some believe the financial benefits could grow even more as the 2026 season gets closer. The NFL also wonders how ratings will look this year without the Chiefs in the Super Bowl.
One thing is clear, Taylor Swift helped bring new fans to the NFL. The league hopes to keep that momentum going, and the connection between Swift and football continues to grow.
