Bad Bunny Super Bowl 60 Payment: Will He Get Paid for the Halftime Show?
This article was originally published on Total Pro Sports.
When the NFL announced that Bad Bunny would headline the Super Bowl 60 halftime show, one question immediately dominated search trends: Is Bad Bunny getting paid for performing at the Super Bowl?
It’s a fair question. The Super Bowl halftime show is one of the most-watched musical performances in history, regularly drawing over 100 million viewers worldwide.
Does Bad Bunny Get Paid for the Super Bowl Halftime Show?
No, Bad Bunny does not receive a traditional performance fee for headlining the Super Bowl 60 halftime show.
This is not unique to Bunny. The NFL has never paid halftime performers a salary. Instead, artists perform in exchange for global exposure on the entertainment industry’s largest stage.
This long-standing policy has applied to Beyoncé, Rihanna, The Weeknd, Shakira & Jennifer Lopez.
Bad Bunny joins that same list in 2026.
What the NFL Does Pay For?
While there is no artist fee, the NFL does cover all production-related costs, which are substantial.
Super Bowl halftime shows typically cost between $10 million and $15 million, all funded by the NFL and its partners. Bunny is not paying out of pocket for the show itself.
Final Verdict
Bad Bunny will not receive a direct payment for performing at the Super Bowl 60 halftime show. However, the NFL will fully fund the production, and the exposure he gains could be worth tens of millions of dollars in long-term value.
