2025NFLPro Bowl Week

Pepsi May Have Crossed The Line With Their Super Bowl Commercial That Takes Direct Shot At Astronomer CEO’s Coldplay Scandal [VIDEO]

January 29, 2026

This article was originally published on Total Pro Sports.

Pepsi polar bear doing a taste test (Photo via Twitter)

Super Bowl 60 is less than two weeks away, and Pepsi has already won the battle of commercials.

Many big companies have begun airing their commercials early to get fans excited about the big game. Kendall Jenner trolled her ex-boyfriend in a new Fanatics Sportsbook campaign. Budweiser released an iconic commercial.

The beer brand is celebrating 150 years of brewing in the United States. In the ad, a down-on-its-luck tiny eaglet befriends a Clydesdale foal, which ends with them riding and flying together.

Now, Pepsi has dropped its commercial for the game featuring the Seattle Seahawks and New England Patriots. But their commercial came with a hilarious twist.

Pepsi Becomes The First Company To Invoke The Coldplay Scandal in Their Ad Campaign

Mar 15, 2020; Walnut, California, USA; General view of the Pepsi logo (Mandatory Credit: Kirby Lee-USA TODAY Sports)

They just had to go there. Pepsi turns back the clock in the brand’s latest Super Bowl 60 commercial teaser. The polar bear has long been associated with Coca-Cola advertisements. That bear is back once again.

Now, a polar bear is at the forefront of the new-look Pepsi Challenge. The bear was blindfolded and prepped to take on a taste test between Pepsi Zero Sugar and Coca-Cola Zero Sugar.

The ad, titled “The Choice,” follows a polar bear on “a journey of self-discovery,” according to a press release, as he embraces “his newfound identity as a Pepsi lover.” Set to Queen’s “I Want to Break Free,” the bear speaks to a therapist.

Later in the commercial, the bear goes for a walk and spots a happy group drinking Pepsi. Then, another bear appears to offer him a can. That is where hilarity ensues. The two are next seen embracing on a kiss cam at a concert.