NBC Sports Reveals Mind-Blowing Official Viewership Numbers For Bad Bunny’s Controversial Super Bowl 60 Halftime Show, And You Won’t Believe The Final Tally

This article was originally published on Total Pro Sports.

Bad Bunny’s Super Bowl Halftime show was a rousing success. The Puerto Rican singer’s Apple Music Halftime show proved a big hit with the fans. Months before we reached February 8, 2026, the backlash was intense, leading many to think his selection was a bad idea.

Never in history has an alternative Halftime show been created just to rival the Super Bowl. Bunny told fans to learn Spanish to listen to his show, and the outrage only grew. Then came the day of the Super Bowl.

Despite the entire thing being in Spanish, his Super Bowl halftime show proved that controversy cannot dampen fan enthusiasm. The Puerto Rican superstar’s Apple Music performance on NBC ranked fourth among the most-watched halftime shows in history.

Bad Bunny’s Super Bowl Halftime Performance Draws in 128 Million Viewers

Super Bowl 2026 viewership fell short of reaching last year’s record-setting numbers with Kendrick Lamar. However, it still crushed it.

He drew 128.2 million viewers and set multiple records despite criticism from President Trump and conservative figures. Bunny trails Kendrick Lamar’s 133.5 million average viewers from last year. The halftime show generated more than 4 billion social views in its first 24 hours. That made it the most-consumed halftime show of all time on NFL social platforms.

This year’s big game became the most-watched show in NBC’s history, with 137.8 million viewers in the second quarter, per NBC. It was the most-watched show in the history of NBCUniversal.