Completely Naked Sydney Sweeney Covers Up With Nothing But A Football & Pair Of Shoulder Pads In Perhaps Her Spiciest Ad Yet [VIDEO]

This article was originally published on Total Pro Sports.

Sydney Sweeney has partnered with the sports prediction platform Novig as an equity owner and brand ambassador for their major new ad campaign.

First and foremost, Novig is a decentralized prediction market that allows users to trade on sports outcomes without traditional sportsbook fees.

According to the company’s CEO, Sweeney actually approached them as a potential investor. That eventually led her to take an active, creative role in designing the promotion.

Sydney Sweeney Covers Up With a Football and Shoulder Pads in Spicy New Ad

In the commercial, Sweeney aggressively leans into her public image by posing in intentionally provocative ways. Specifically, she is shown wearing nothing but strategically placed sports gear while holding a football.

Meanwhile, the ad’s messaging positions Novig as a purely sports-driven app. As a result, Sweeney explicitly states in the commercial, “No betting on wars, or deaths, and no politics. Just you, your takes, and sports.”

You can view that spicy ad here.

Sweeney’s Business Side is Unmatched

Sydney Sweeney is a famous American actress known for her roles in “Euphoria” and “The White Lotus.”

In addition to acting, she is an active entrepreneur who manages multiple business ventures. First, she founded her own production company, Fifty-Fifty Films, to create female-driven projects. Furthermore, she serves as the creative director for the sports betting platform Novig.

On top of that, she frequently collaborates with major global brands. For instance, she has launched successful clothing and swimwear lines with Frankies Bikinis. Similarly, she partnered with Ford to design a popular workwear collection. Ultimately, these diverse roles have established her as a prominent business executive.

SYRN is a direct-to-consumer lingerie brand founded and creatively led by actress Sydney Sweeney, which officially launched on January 28, 2026.

Initially, the brand generated massive public attention due to a controversial pre-launch marketing stunt. Specifically, Sweeney and a crew scaled the Hollywood Sign under the cover of night to string a clothesline of bras across the landmark.

Consequently, the stunt went viral, generating millions of views and driving an immediate 1,200% surge in search traffic.