Jason Kelce’s Bizarre New Beer Ad Has Him Peeing In A Cup — And It’s Going Viral [VIDEO]

This article was originally published on Total Pro Sports.

Former NFL superstar Jason Kelce just delivered one of the wildest ad campaigns of the year. The former Eagles star teams up with Liquid Death and his own Garage Beer brand. They want Americans to send their urine to AI data centers.

The campaign launches with a musical spot titled “We Want Your Pee.” Kelce opens the video at his toilet. He collects his own sample in a bottle.

“AI data centers waste millions of gallons of water,” Kelce said.

He then steps outside and breaks into song with Liquid Death’s mascot Murder Man.

Jason Kelce Leads the Pee Parade

Then, the one-time Super Bowl champion delivers a performance that some might find hilarious and others, just cringeworthy.

“We want your pee, please give us your pee,” Kelce sings. “Let’s pee on computers, together, to save humanity.”

A crowd joins in while holding jars and jugs of urine.

Everyone eventually heads to the post office. They prepare to mail their contributions to the nearest data center. The ad runs on social channels and connected TV.

We want your pee. Please give us your pee. pic.twitter.com/9ddgh8I38Z

— Garage Beer (@drinkgaragebeer) August 18, 2026

Garage Beer co-owner Andy Sauer explained the idea.

“Water is the world’s most valuable resource, and data centers are a hot topic, so we got together to have some fun, while raising a little awareness.”

Public opposition to new data centers runs high. A Gallup poll shows seven out of ten Americans oppose them in their communities. Some cities have already placed construction moratoriums.

Jason Kelce Keeps Garage Beer Growing

The campaign fits both brands’ irreverent style. Liquid Death and Garage Beer thrive on humor that cuts through noise. Kelce has become the familiar face of Garage Beer ads.

His wife Kylie and former teammate Beau Allen have appeared in previous spots. The recurring cast helps the marketing feel more like entertainment.

Garage Beer ranks among the fastest-growing beer brands in the U.S. This happens even as overall alcohol consumption hits a record low. The brand also promotes a “Coolant Collector” product for the cause.

The video has racked up two million views in a matter of hours. The mix of celebrity, song, and absurdity lands perfectly with online audiences. It remains to be seen if the combination achieves the companies’ goals.

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