Josh Allen’s “Holy Grail” 1-Of-1 Rookie Card Sells For Insane Record-Breaking Price
This article was originally published on Total Pro Sports.
A rare, one-of-a-kind Josh Allen rookie card just sold for a whopping $1.7 million in a private deal, setting a new record for the Buffalo Bills quarterback.
Collectibles company Alt managed the sale and broke the news on Thursday. The $1.7 million price tag broke Allen’s previous card record by $350,000, which is a huge moment for the sports card market.
The card is from Panini’s 2018 National Treasures Football set and features Allen’s signature alongside a real NFL Shield patch from his rookie year. Collectors treat these National Treasures Rookie Patch Autographs as the ultimate prize because they pack a player’s autograph, rookie status, and game memorabilia into one product.
What makes this specific card so special is that it’s a true “1-of-1”, Panini only printed a single copy, making it one of the rarest Josh Allen cards on earth.
Rare Rookie Card Drives Record Sale
The sale topped the previous record for an Allen card. In May, collectors paid $1.35 million for Allen’s 2025 Topps Chrome Football Honors MVP Gold NFL Shield Autograph redemption card. The new transaction pushed Allen’s card record nearly 26% higher in less than three months.
Collectors love true rookie cards, especially when they come with an autograph and a one-of-one tag. The National Treasures card also captures Allen before he reached the peak of his NFL career.
A Josh Allen rookie card just changed hands for $1.7 MILLION.
The 2018 National Treasures Rookie Patch Auto NFL Shield 1/1 is now the most expensive Josh Allen card ever sold.
Football cards continue pushing into territory that was once almost exclusively reserved for the… pic.twitter.com/OX05zBKTuR
— Neat Rips Sports Cards ™ (@Neat_Rips) August 7, 2026
Since joining the league, Allen has built an awesome resume, winning the 2024 NFL MVP and making the Bills a constant Super Bowl contender. That dominance on the field has sent demand for his rarest memorabilia through the roof.
The $1.7 million sale shows that the high-end sports card market is still booming, with big-money investors hunting down elite items. But experts warn that these eye-popping prices are reserved for the rarest of the rare, a one-of-a-kind card like this is in a completely different universe than normal base cards.
Alt CEO Leore Avidar pointed to that difference when discussing the sale. He said the transaction shows that the best one-of-one rookie cards from era-defining players are gaining recognition as “legitimate assets.”
The $1.7 million price tag will likely bring more debate about the value of sports collectibles.
