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Sportico Reveals 2026 Valuations For All 32 NFL Teams — Cowboys Top The List With Insane Number After Massive Jump

This article was originally published on Total Pro Sports.

Dallas Cowboys owner Jerry Jones with son Jerry Jones Jr.
Cowboys owner Jerry Jones with son Jerry Jones Jr. (Photo via Imagn Images)

The Dallas Cowboys haven’t won a Super Bowl in more than 30 years. 

Despite that, they’ve still managed to keep the title of the most valuable team in the NFL.

Sportico valued the Cowboys at a staggering $15.5 billion in its latest NFL rankings. That marks the seventh consecutive year Dallas has topped the list.

Even more impressive, the Cowboys’ value jumped 21 percent from last year’s figure.

Apparently, winning football games isn’t an absolute requirement for making money. Who knew?

The Cowboys remain one of the NFL’s biggest brands, and Jerry Jones has turned that popularity into a financial machine.

While they’re at the top, the Cowboys have plenty of company.

The average NFL franchise is now worth $9.34 billion, up 31 percent from $7.13 billion last year. That’s the largest year-over-year increase since Sportico began its valuations in 2020.

Nine More NFL Teams Have Cracked The $10 Billion Mark

US dollar bills & NFL logo on football

Several NFL teams are now beyond the $10 billion mark. The Los Angeles Rams ranked second at $12.7 billion. The New York Giants followed at $12 billion.

The New England Patriots and New York Jets rounded out the top five at $10.4 billion and $10.35 billion.

Nine franchises now carry valuations of at least $10 billion. The Philadelphia Eagles, Miami Dolphins, San Francisco 49ers and Las Vegas Raiders have all joined that group.

The numbers become even more ridiculous at the bottom.

The Cincinnati Bengals remain the NFL’s least valuable franchise at $7.4 billion.

That’s still enough to make them one of the most valuable sports franchises on the planet.

All 32 NFL teams now rank among the world’s 40 most valuable sports franchises, according to Sportico.

Collectively, the league’s teams are worth approximately $299 billion, including real estate and related businesses.

So yes, the Cowboys haven’t won the Super Bowl since January 1996, and Jerry Jones probably won’t be putting the Lombardi in the Cowboys’ trophy case in the near future.

But he might have room for another valuation report.

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