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2025DefenseLinebackersNFLPro Bowl Week

Inside Super Bowl Week: Concerts, Parties, and Celebrity Events

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This article was originally published on Total Pro Sports.

Inside Super Bowl Week: Concerts, Parties, and Celebrity Events
Super Bowl Logo (Image Credits: Imagn)

As Super Bowl LX approaches on February 8, 2026, the excitement in the San Francisco Bay Area extends far beyond the gridiron. In the days leading up to the NFL’s biggest event, the region transforms into a vibrant hub of music, entertainment, and celebrity-filled festivities that draw fans, athletes, and cultural icons alike.

A Star-Studded Week Before Game Day

Super Bowl Week isn’t all about football practice and press conferences. Long before the Seahawks and Patriots hit the field at Levi’s Stadium on Sunday, Feb. 8, attendees are treated to unforgettable entertainment:

1. Music and Live Performances

The Bay Area’s stages are alive with music throughout the week. From free concerts in public spaces to ticketed shows at iconic venues, artists of all genres perform for fans:

  • BAHC Live! Concert Series at Bill Graham Civic Auditorium features major acts like Benson Boone and Shaboozey.
  • Artists including Post Malone, Chris Stapleton, and The Killers join the lineup across city venues.
  • Bay Area rap star LaRussell is part of the official Super Bowl concert schedule, performing at the Tailgate Concert and Madden Bowl.

Celebrity-Driven Parties and Exclusive Events

Super Bowl Week is also known for its A-list gatherings—events that attract famous faces from sports, entertainment, and business.

  • Michael Rubin’s Fanatics Super Bowl Party is one of the marquee invitation-only celebrations, often featuring surprise performances and celebrity guests.
  • Rap superstar Cardi B is slated to headline a major Fanatics party, with potential cameos that have fans buzzing.
  • Comedians like Dave Chappelle add to the week’s entertainment with intimate shows that bring laughter to fans and celebrities alike.
Cardi B (Image Credits: Imagn)

Day-By-Day Festivities: Events Unfolding All Week

Super Bowl Week kicks off as early as Feb. 2, offering a structured lineup of activities:

Early Events and Fan Experiences

  • The Super Bowl Media Center opens, acting as the epicenter for press and media activity throughout the week.
  • Opening Night events celebrate both conference champions as they arrive in the Bay Area, setting the tone for the celebrations ahead.
  • Fan zones, like the BAHC Live! The Fan Zone at Yerba Buena Gardens provides interactive experiences with music, art, food, and local culture.

Highlight Events Before Game Day

  • The NFL Honors ceremony celebrates standout performances from the season.
  • The Super Bowl Breakfast is a longstanding tradition featuring NFL legends, awards, and community leaders.

Looking Ahead: The Week Culminates in the Big Game

All roads lead to February 8, when the Seattle Seahawks and New England Patriots face off for the NFL championship. While the game is the pinnacle, everything leading up to it—from concerts to celebrity galas—adds layers of excitement and cultural buzz.

The Apple Music Super Bowl LX Halftime Show, headlined by Bad Bunny, further elevates the celebrations with a historically significant performance that highlights Latin music on one of sports’ biggest stages.

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